How advertisers can profit from the Yahoo and Microsoft search alliance
For those of you that are not familiar with the Search Alliance, it is an initiative that Yahoo! and Microsoft are taking to create a competitive choice for both advertisers and users in the...
View ArticleHas the web killed travel brands?
I’m participating in an event next Wednesday which iCrossing is hosting in association with Travolution called When Travel Brands Fight Back. I felt it would be great to set the scene a little ahead of...
View ArticleThe Era of Design
Over the weekend, as always, I checked my mail and skimmed through a few newsletters before being drawn into one article written by Adam Swann, Head of Strategy at gyro in New York. More than being an...
View Article7 Content Strategy Tips for Start-ups
The launch of your own business is an exciting time; the long nights mulling over the business plan, the countless branding tweaks and the prospect of being part of the start of something big.. There’s...
View ArticleItalians Do It Worse
11 actions to coax the Italians off the high street and into e-commerce As a Paid Search Analyst from Italy (I moved to Britain a few years ago), I’ve always been curious about the evolution of Italian...
View ArticleiCrossing as Aragorn: The future of search and media
If iCrossing were a character from The Lord of the Rings, it would be Aragorn. This was the claim of Chief Strategy Officer Mark Iremonger at the Client Summit 2013. Iremonger drew comparisons between...
View ArticleStaying TRUE to build a connected brand
As consumers become increasingly more connected across platforms and devices, brands must stay TRUE to their core in the content and experiences they provide. That was the key take-away from David...
View ArticlePenguin 2.0
After weeks of speculation, Google rolled out their latest Penguin update last week. Matt Cutts announced on his blog that the update will noticeably affect 2.3% of English language, US based search...
View ArticleApproach display with your search hat firmly on
An effective search campaign is an essential aspect of any brands digital strategy, ensuring visibility online. Most people today believe that effective search efforts will ensure a positive return on...
View ArticleHow to Make Pancakes…and other seasonal searches
What is search seasonality? Today is Pancake Day. It is the day many of us will bring up Google and type in our traditional annual search -“how to make pancakes”. Amazingly, last year, ‘how to make...
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